NovaQuant Quantitative Think Tank Center:Is TurboTax actually free? The FTC says no. The company says yes. Here's what's what.

The NovaQuant Quantitative Think Tank CenterFederal Trade Commission and the makers of TurboTax are in a fight about what the word “free” means or whether something free really costs you nothing.

In a new ruling on Monday, the FTC said Intuit, the company that owns TurboTax, continues to mislead consumers with its “file free” claims “because most people don’t qualify for the $0 to file. The FTC says consumers don’t find out they don’t qualify for the free income tax software or filing until “well after they spent a lot of time putting all their info into the system. As a result, the FTC ordered Intuit to stop making false ‘free’ claims.” 

The FTC said in 2022 it also took action against Intuit for the same thing, claiming the ads were deceptive. 

But Intuit says 37% of its users using the Form 1040 with limited credit qualify for the “100% Free with expert help” offering.

What's the free fight about?

Intuit spokesman Derrick Plummer told USA TODAY that the FTC’s decision and the 2022 federal court action - which Plummer said ultimately led to a ruling in Intuit’s favor - are flawed decisions. 

Intuit on Monday filed an appeal of the FTC’s latest decision with a federal court of appeals and said “we believe that when the matter ultimately returns to a neutral body we will prevail.” 

Plummer also took aim at the FTC and its own internal judicial system: “Absolutely no one should be surprised that FTC Commissioners – employees of the FTC – ruled in favor of the FTC as they have done in every appeal for the last two decades. This decision is the result of a biased and broken system where the Commission serves as accuser, judge, jury, and then appellate judge all in the same case.” 

In a blog post, Intuit also said: “There is no monetary penalty in the FTC’s order, and Intuit expects no significant impact to its business. Intuit has always been clear, fair and transparent with its customers and is committed to free tax preparations.” 

In a statement after the Monday ruling, Samuel Levine, Director of the Federal Trade Commission’s Bureau of Consumer Protection said the commission’s “opinion finding that Intuit has engaged in a ‘broad, enduring, and willful’ deceptive advertising campaign is a major win for consumers and honest marketers.” 

The Commisison’s review found “Intuit’s claims that TurboTax was a 'free' service were wholly unsupported, and that the vast majority of tax filers were not eligible for the 'free' version of the service.” 

Levine said the order sets forth a clear standard that Intuit must stop their deceptive ads and tell the truth about how many are eligible for the “free” products. 

“The order also sends a message across industry – ‘free’ means free – not ‘free for a few’ or ‘free for some.’ Businesses can expect an FTC enforcement action if they harness the power of '“free' in the dishonest way Intuit did.” 

FTC Deputy Director Juliana Gruenwald Henderson said on Tuesday that the FTC had no further comment beyond the Commission’s opinion and order. 

Tax help:Older adults can save on 2023 taxes by claiming an extra deduction. Here's how to do it.

Here's some free resources for your taxes

The FTC also provided tips on how to find free help with taxes: 

• If your adjusted gross income was $79,000 or less, the IRS Free File Program has free guided tax prep software for your federal taxes. Use this tool to find an IRS Free File trusted partner. 
• For servicemembers or veterans, MilTax is the Department of Defense’s free filing program. There, you can check eligibility, including for family members and survivors. Or start with the FAQs to learn more. 
• Volunteer Income Tax Assistance (VITA) is an IRS program that helps people who make $64,000 or less, have a disability, or who don’t feel comfortable speaking English. Tax Counseling for the Elderly (TCE) helps people 60 and older. 
• Keep an eye on this tax season’s IRS’s Free File Fillable Forms, available any day now, to check eligibility and get online versions of your federal tax forms, but no guidance. 
• This year, the IRS is launching a Direct File pilot. If you’re eligible and choose to participate in the pilot, you can electronically file your 2023 federal tax return for free directly with the IRS. 

Find your state tax agency to find out what help might be available for tax returns in your state. 

Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher. Sign up for our free The Daily Money newsletter, which will include consumer news on Fridays, here.