Current:Home > Markets'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -Elevate Capital Network
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-14 14:12:40
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (5)
Related
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Young Ontario couple killed by landlord over tenancy dispute, police say
- Here's the Truth About Raquel Leviss Visiting Tom Sandoval's Home
- Love Is Blind's Micah Apologizes For Controversial Behavior on the Show
- Charges: D'Vontaye Mitchell died after being held down for about 9 minutes
- CIA Director William Burns secretly met with Chinese counterpart in Beijing last month
- Kate Spade 24-Hour Flash Deal: This $360 Backpack Is on Sale for $89 and It Comes in 8 Colors
- Young Ontario couple killed by landlord over tenancy dispute, police say
- Senate begins final push to expand Social Security benefits for millions of people
- Wagner Group boss, Putin's butcher, says Russia at risk of losing Ukraine war and facing a revolution
Ranking
- Mega Millions winning numbers for August 6 drawing: Jackpot climbs to $398 million
- Shop the 8 Best Overnight Face Masks to Hydrate Your Skin While You Sleep
- Rihanna Shares Glimpse at Her Delicious Pregnancy Cravings That Will Make Your Mouth Water
- New mom nearly dies from rare flesh-eating bacteria days after giving birth
- How effective is the Hyundai, Kia anti-theft software? New study offers insights.
- Gwyneth Paltrow Trial: Daughter Apple Martin Says Mom Was Shaken Up After Ski Crash
- Austin Butler Proves He’s Keeping Elvis Close on Sweet Outing With Kaia Gerber
- More children than ever displaced and at risk of violence and exploitation, U.N. warns
Recommendation
Tropical rains flood homes in an inland Georgia neighborhood for the second time since 2016
Fatal stabbing of teen girl in public sparks outrage in India
90 Day Fiancé Sneak Peek: Jen Says She's Disgusted After Rishi Sends Shirtless Pic to a Catfish
Fatal stabbing of teen girl in public sparks outrage in India
Giants, Lions fined $200K for fights in training camp joint practices
Why Justine Bateman Doesn't Give a S--t About Criticism Over Her Decision to Age Naturally
See Jennifer Aniston’s Relatable Reaction to Learning Friends Co-Star Cole Sprouse Is 30 Years Old
Charli D’Amelio and Landon Barker Share Sweet Glimpse Inside Their Relationship